Our Mission
Changing the way the world works.
ReadySet Brand Assets
Brand Assets and Guidelines
Last updated 06.22.2023
Palette
Our colors establish our brands expression and personality.
While these are our core colors, we are open to utilizing other colors when it comes to tailored solutions for events and clients.
Primary Colors
Cloud White
#ffffff
Deep Black
#000000
RS Orange
#F7BA7F
Background Colors
Cloud White
#ffffff
RS Pale Orange
#FEE5D8
Accent Colors
Sky Blue
#97C9E6
Sunburst Yellow
#FCB724
Fall Purple
#A27497
Deep Sea Blue
#3E89B1
Mint Teal
#9BD4C1
Coral
#F79F7F
RS Mid-tone Orange
#F5D5C3
Typography & Emojis
Two font families are used across our range of communications: Caudex and Ubuntu. They strike a balance of sophistication and clarity. They come together to create a cohesive approach to how we communicate as a brand.
Header Typeface
Caudex Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()?+
Body Typeface
Ubuntu Regular & Bold
The quick brown fox jumps over the lazy dog. ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()?+
Sprinkle some smileys
Emojis 😊
Emojis today is familiar and compatible with most platform. The pictogram helps to make the brand feel more personable and approachable.
🚫 Due to the subjective nature of interpreting the icons, the emojis should not be used independently to convey messages.
👌 To be used as decorative elements to complement a phrase or passage.
👌 Be mindful of accessibility and inclusivity.
Voice
Coming Soon
Each of our facilitators has their own unique voice. Diversity is what unifies us.
Brand Persona
Details
Within body copy, ReadySet is always one word, camel cased, with the “R” and “S” capitalized.
When shown as a URL in body copy, we can use all lowercase readyset.com or readyset.com/xxxx. In some key marketing placements, we may choose to camel case the “R” and “S” or the url. We do not use prefixes like “www” or “http://” when featuring a ReadySet URL in copy.
