Inclusive Marketing Guide
Media frames reality. The images, words, and stories that we hear in marketing and advertising have a subtle but significant impact on how we see the world. Yet research indicates that 72% of people feel most advertising doesn’t reflect the world around them, 63% claim they don’t see themselves represented in most advertising, and 60% say they don’t see their community of friends, family, and acquaintances represented accurately.
As businesses strive to connect with new audiences, culturally sensitive marketing practices remain a rich, untapped area of opportunity. So where can marketing teams start? We have some tools for you.
A Harm Reduction Framework
A successful inclusive marketing approach starts with identifying an ideal state for how you would like your content to land with your audiences. Consider the following harm-reduction framework as a starting point.
Bias & Harm in Marketing Where To Look?
Once you have identified your goals, consider the following factors as you review your content through your chosen harm-reduction lens.
Need More Support?
Schedule a free consultation with an expert on our team to see where ReadySet can support your inclusive marketing efforts.
